365 BY WING JOO LOONG
ESSENCE OF CHICKEN PACKAGING DESIGN
This is the packaging design for 365 by Wing Joo Loong's new product line, double boiled essence of chicken.
The product line includes 5 types of chicken essence — Traditional, American Ginseng & Cordyceps, Cordyceps, Cordyceps & Eucommia Bark and Ginkgo Biloba.
The packaging design have an overall clean and modern look, with warm and woody colour tones.
Reflecting the brand values of promoting wellness through convenient and high quality health foods, we designed a minimal and clean packaging that embodies the brand's approach in using Traditional Chinese Medicine (TCM) classics = a.k.a The O.G. Superfood in modern-day health foods.
Client: Wing Joo Loong
Location: Singapore
Year: 2022
